Athletes License AI Clones; Elvis Estate Sues AI Firm Over Song Training

Professional athletes are increasingly embracing artificial intelligence to create and monetize digital versions of themselves. Socceroos star Cristian Volpato is the latest to license his AI likeness, appearing in a social media video alongside AI-generated clones in various global settings. This trend highlights a growing movement among athletes to control and profit from their digital identities in the evolving landscape of AI rights.

Meanwhile, the estate of Elvis Presley has filed a $41 million lawsuit against AI company Anthropic. The lawsuit alleges that Anthropic used 274 of Elvis Presley's songs without permission to train its AI model, Claude. This legal action underscores the ongoing disputes over intellectual property rights and the use of copyrighted material in the development of artificial intelligence technologies.