Instagram is making a significant move to compete with YouTube by testing the ability for creators to upload videos up to 90 minutes long and supporting widescreen formats. This expansion into longer-form content, dubbed "Features," marks a shift for the platform, which has historically favored shorter video formats. The company is also launching on Apple TV, allowing users to watch Reels and other video content on a larger screen.
While these updates aim to position Instagram as a more robust destination for creators, particularly those in the podcasting space, it's noted that the platform currently does not offer the same creator monetization opportunities as YouTube. This strategic push suggests Meta's ambition to capture a larger share of the digital video market by offering more versatile video options and broader accessibility.
Instagram Tests 90-Minute Horizontal Videos, Eyes YouTube Dominance
3 stories · 3 sources
Sources
- Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Going to Pay Creators — Variety,
- Instagram chases YouTube with a push for longer, widescreen videos — The Verge,
- Instagram Tests 90-Minute Horizontal Videos In Major Play for Podcasters and Creators — The Hollywood Reporter,