NBA Opening Night Viewership Soars, Teams Make History for Wrong Reasons

The start of the NBA season has delivered record-breaking viewership for NBC and Peacock, with the opening night doubleheader averaging 6.41 million viewers. This marks the most-watched opening night in NBA history, signaling strong audience engagement for the league's return.

However, the excitement of the new season was tempered for several franchises. Six NBA teams made unfortunate history by losing their season openers by 20 or more points, an unprecedented occurrence on the same opening slate. Meanwhile, the league also saw the announcement of a new NBA romance film, "Vineyard Haven," from "All American" executive producer Nkechi Okoro Carroll and Greg Berlanti, set to be developed at Amazon MGM.