Peyton Manning's Omaha Productions and Brent Montgomery's Wheelhouse have made a significant investment in the BBQ World Cup & Expo, signaling a potential rise for competitive barbecue as a major global sports property. The venture, founded by CEO Scott Erdmann and President [REDACTED], aims to elevate the culinary competition to a new level of professional sports entertainment.
This move comes as U.S. Soccer celebrates record-breaking attendance and viewership following the 2026 FIFA World Cup, with over 165,000 fans attending recent national team matches. The growing interest in sports, coupled with high-profile investments in niche competitive activities, suggests a dynamic landscape for sports entertainment.
Peyton Manning Invests in Competitive Barbecue's Global Sports Ambitions
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