Fenestraz Set for Ferrari F1 Test; Leica Launches $9,950 F1-Inspired Camera

Formula 1 continues to expand its reach beyond the racetrack with significant developments in driver testing and luxury brand collaborations. Sacha Fenestraz, who joined Scuderia Ferrari as a simulator driver in July, has confirmed he will participate in a real Formula 1 car test in 2027. This opportunity marks a crucial step for the Franco-Argentine driver as he aims to progress within the sport's elite ranks.

In parallel, the sport's appeal to luxury markets is underscored by a new partnership between Leica and Formula 1. The renowned German camera manufacturer has unveiled a special-edition Leica Q3 camera, priced at $9,950. This collaboration features a design inspired by the racetrack and includes an exclusive F1 photo setting, highlighting Formula 1's growing cultural cachet and its ability to attract high-end brands.